Roland DGA’s newest UV flatbed printer, the VersaOBJECT LO-640, is designed to help promotional products decorators expand their capabilities and create higher-value applications. In this conversation, Jay Roberts, product manager at Roland DGA, shares what sets the LO-640 apart and why it’s especially relevant for the promo industry.
From standout applications across popular promo categories to the advantages of white, clear, and primer inks, Roberts explains how decorators can produce more premium, customized products — and tap into new revenue opportunities. He also outlines key considerations for suppliers and decorators evaluating this type of investment, offering practical insight into where UV flatbed technology fits into a modern promo business.
Roberts shares:
"The LO-640 shines brightest on jobs that blend volume, personalization, and challenging shapes — exactly where promotional decorators can charge premium prices and stand out from the competition:
- Personalized gifts and branded merchandise — trophies, awards, plaques, pens, power banks, phone cases, and custom packaging prototypes. Variable data printing lets you produce dozens or hundreds of unique pieces in a single bed load with zero extra setup.
- Promotional giveaways and specialty items — water bottles, drinkware, toys, keychains, stress balls, and other curved or irregular objects. Distance mode handles convex, concave, and dimensional surfaces that would defeat most flatbeds.
- Higher-end decor and experiential pieces — custom leather portfolios, wooden awards, acrylic displays, guitar cases, and large-format retail POP/POS or event signage. The oversized bed lets you nest multiple items or print big pieces in one pass, slashing production time.
With direct-to-object printing on plastics, wood, leather, glass, metal, and more, you can move beyond basic flat graphics into profitable 3D customization that clients love — and competitors struggle to match."
