New data from ASI reveals why promotional products continue to outperform other advertising channels. See what consumers across North America and Europe value most—and why it matters for marketers.

S&S Activewear names Enrique Escalona vice president and general manager of Canada. The move supports the company’s continued investment in leadership, customer experience, and long-term growth across the Canadian market.

Proforma’s Family Cooking Show returns with new recipes, familiar faces, and a celebration of community. The season builds anticipation for the 2026 Proforma Convention and Family Reunion.

Alliance volunteer groups are driving progress across print — apply by June 30 to get involved. 

Catch up on May's most-read content, from the new ASI Show Pavilion at PRINTING United Expo to name badge decoration methods, personalized gifts, on-demand decoration, and more.

PRINTING United Expo is bringing promotional products deeper into the print industry spotlight. Alliance President Dave Leskusky explains how the new ASI Show Pavilion creates fresh growth opportunities for suppliers.

Industry experts explain when pad printing, digital printing, and laser engraving deliver the best results for durability, personalization, and efficiency.

BELLA+CANVAS will continue to operate as an independent brand, and long-tenured BELLA+CANVAS executive Megan Spire will remain as executive vice president.

S&S Activewear expands its technology strategy with ApparelSoft IQ, a proprietary intelligence layer designed to forecast demand, improve inventory decisions, and help customers operate with fewer disruptions.

Fiber laser engraving offers precise, high-contrast customization ideal for commemorative gifts and premium personalization applications.