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From launching Merchology with her family to scaling the branded merch company into a global business, CEO Ally Delgado shares lessons on adaptability, responsible merch, and supporting the next generation of women in promo.

Rachel Willis, co-owner of Outpatch, discusses building a purpose-driven brand through sustainable materials, nonprofit partnerships, and intentional design. 

The independent study reveals promo products deliver strong brand recall while ranking among the most carbon-efficient advertising channels, outperforming digital, TV, and radio in carbon impact per memorized impression.

In a session at PRINTING United Expo 2025 titled, “Promo Success Stories From Print Pros,” Print & Promo Marketing Content Director Brendan Menapace moderated a panel of industry peers that shared how they’ve successfully implemented this convergence.

From digital embellishment technology to laser engraving, the show floor is packed with the technologies and applications for promo products. The post Promo Products Applications From the Show Floor  appeared first on Apparelist.

From digital embellishment technology to laser engraving and UV-LED, explore the technologies and applications for promotional products decoration.

Explore the latest printers and equipment for promo products decoration, from direct-to-object and garment decoration to wide-format. The post New Printing Technologies for Promotional Products Decoration appeared first on Apparelist.

Get an up-to-date look at sales trends, market performance, and key challenges impacting the promotional products industry. The post Highlights from Counselor’s 2025 State of the Industry Report appeared first on Apparelist.

Learn how promo suppliers and decorators are managing tariff updates — from rising costs to supply chain shifts. The post Tariff Talk: How Promo Suppliers Are Managing Costs and Sourcing Smarter appeared first on Apparelist.

Learn about the business journeys and family connections shaping promotional product decoration through the 2025 Census. The post The Entrepreneurial Spirit of Promo Decorators appeared first on Apparelist.