The 2026 PRINTING United Expo Playbook for Promo Decorators

BY ALLEE BRUCE

In just two short months, the entire print industry will come together in one place for three days of exploration. PRINTING United Expo, happening Sept. 23–25 at the Las Vegas Convention Center, will host more than 800 exhibitors, 70-plus education sessions, and 4.7 million lbs. of equipment for print and promo professionals looking to level up their businesses and discover what's next.

"What PRINTING United was designed to be was have every printing technology and every decoration technology under one roof," Dave Leskusky, president of PRINTING United Alliance, says. "For the promotional products supplier that's even more applicable. We have anything you can print on from apparel to paper to plastic to packaging all there ... from DTG, DTF, screen, dye-sublimation, UV, laser engraving, and embroidery."




Direct-to-object printing technologies on display at PRINTING United Expo showcase how suppliers can decorate drinkware with vibrant, full-color graphics. | Credit: PRINTING United Alliance

What to Look for on the Show Floor

When Leskusky says it's all there, he's not exaggerating. No matter the substrate, Expo features decoration technologies for promotional products suppliers.

Here's a quick look at exhibitors across key technology categories:

Direct-to-Garment

AFFORD INKS • ColDesi • Epson America • Kornit Digital • M&R Printing Equipment • Nazdar SourceOne • Ricoma • ROQ

Direct-to-Film

AFFORD INKS • Arcus Printers • AutoTran • ColDesi • DTF Station • Epson America • Mimaki • M&R Printing Equipment • Nazdar SourceOne • Ricoma • Roland DGA • STS Inks • SuperGamut • We Must • Xanté

Dye-Sublimation

AFFORD INKS • Arcus Printers • Durst Image Technology • EFI • Epson America • IT Supplies • Mimaki • MUTOH America • Practix USA • Roland DGA • Sawgrass Technologies • Stratojet USA • Ultraflex Systems Inc.

Embroidery

BAi Embroidery Machine • ColDesi • HappyJapan by TEXMAC • Hirsch Solutions • Ricoma • SWF-USA (Stitch It International Inc)

Heat Printing Equipment and Transfers

AutoTran • ColDesi • IT Supplies • Microtec USA • Nusign Supply • Practix USA • Ricoma • ROQ • STAHLS • The MagicTouch USA • We Must

Laser Engraving and Cutting

AutoTran • Cutworx USA • Epilog Laser • Kern Laser Systems • Laguna Tools • Roland DGA • SEI Laser by Matik • Trotec Laser • Vision Engraving and Routing Systems • Zund America

Pad Printing

ATTO Inkjet • AutoTran • Diversified Printing Techniques • Engineered Printing Solutions • Inkcups • Marabu North America Printing Inks

Screen Printing

Anatol Equipment • ATTO Inkjet • AWT World Trade • AutoTran • Brown Mfg • DCC Group • Exile Technologies • Marabu North America Printing Inks • M&R Printing Equipment • Nazdar SourceOne • ROQ

UV-LED Printing (Flatbed and Direct-to-Object)

Agfa • Arcus Printers • ATTO Inkjet • AutoTran • Canon U.S.A. • CGS ORIS Americas • ColDesi • Direct Color Systems • Durst Image Technology US • EFI • Epson America • Fluid Color • Innovative Digital Systems • Koenig & Bauer • Inkcups • LogoJET • LSINC Corporation • Mimaki • Nazdar SourceOne • Practix USA • Roland DGA • Stratojet USA • Vanguard Digital Printing Systems • Zund America • Xanté

Wide-Format (Roll-to-Roll)

Agfa • Canon U.S.A. • CGS ORIS Americas • Durst Image Technology US • EFI • Epson America • Fluid Color • Mimaki • MUTOH America • Nazdar SourceOne • Nusign Supply • Roland DGA • Stratojet USA • Vanguard Digital Printing Systems






Direct-to-object drinkware printing






Pad printing






Laser engraving and cutting






Automated screen printing






UV-LED flatbed printing






UV-DTF transfer applications



Pro Tip: These aren't exhaustive lists. Use My Show Planner to identify relevant exhibitors, technologies, and sessions tailored to your needs.

Education Sessions Worth Checking Out

Wednesday, Sept. 23

Thursday, Sept. 24

Friday, Sept. 25

Inside the ASI Pavilion

For the first time, the Advertising Specialty Institute will host a show within PRINTING United Expo. The ASI Show Pavilion is a place for printers and distributors to discover products and solutions from promotional products suppliers alongside print professionals. The idea: Make it easier to explore new categories, ideas, and business connections across print and promo.




The new ASI Show Pavilion brings promotional products suppliers and print professionals together, creating opportunities to discover new products, explore business expansion, and build cross-industry connections. | Credit: PRINTING United Alliance

Apparel Zone: Apparel Decoration in Action

For those looking to dive into all things apparel decoration, the Apparel Zone is the place to be. It's where creativity meets production, featuring new technologies, trending techniques, and education sessions.




The Apparel Zone showcases the latest apparel decoration technologies, live demonstrations, and educational opportunities for decorators. | Credit: PRINTING United Alliance

Inside the AI Pavilion

Wondering what artificial intelligence (AI) is all about? You can't skip the AI Pavilion. In its second year, the space makes exploring this rapidly growing capability and what it means for the print industry and implementing it in real print environments. Connect with experts and sit in on educational sessions.




Take advantage of education sessions in the AI Pavilion on the show floor. | Credit: PRINTING United Alliance

Haven't registered yet? Join us in Vegas!

"If I was a supplier looking at my business and how I could become more efficient, more sustainable, the Expo is the ideal spot to see everything all in one place," Leskusky adds.

Be sure to explore the PRINTING United Expo website. It has all the information you want — from show floor information and experiences to resources to ensure you can make the most of your time at the event.

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