Big Opportunities in Jumbo Roll Printing

By Allee Bruce

KEY TAKEAWAYS FOR THE PROMO MARKET

Position as a strategic production partner: The barrier to entry is high, which makes established suppliers invaluable to distributors and end clients. Reliability, capacity, and the ability to handle complex logistics are key differentiators in winning and retaining this work.
Add value through data and enhancements: Beyond speed and scale, suppliers can stand out by enabling variable data printing, personalization, and finishing options that elevate standard forms into marketing tools. Integrating features like perforations, specialty stocks, and QR codes helps clients drive engagement while reinforcing the supplier’s role in campaign success.

Jumbo roll printing highlights the value of high-volume, repeat business, producing items like statements, invoices, and large-scale direct mail for industries such as finance, healthcare, utilities, and retail. While the space requires significant equipment and scale, making it best suited for established suppliers, it delivers steady, contract-driven revenue and long-term client relationships. For suppliers, the opportunity lies not just in production but in serving as reliable partners to distributors and end buyers, while enhancing programs through personalization, data-driven targeting, and value-added features that turn essential print into more effective marketing tools.