Business Management

Now in its second year, the Sustainable Merch Summit brings together professionals across promo, print, and apparel for practical, working conversations focused on real progress in responsible merchandising.

In Part 2 of this Women in Promo interview, Charity Gibson explains how low MOQs and custom capabilities help Bold Promo stand out. She also shares her take on digital fatigue — and what it means for promo.

From packaging and paper to reporting and compliance, here’s how Extended Producer Responsibility affects the promo supply chain.

Suppliers are evolving trade show booths to match changing buyer behavior, focusing on interactive experiences, stronger engagement, and more intentional connections.

ASI’s latest Ad Impressions Study is out, and the data reinforces what many in the industry already know: Promo products deliver lasting impact. From brand recall to the power of practical items, check out these five takeaways from the report.

By integrating Sticker Builder, Sticker Phantom eliminated manual proofing bottlenecks, accelerated order turnaround, and increased average order value through automation and real-time previews.

In this Women in Promo interview, Charity Gibson shares insights from a career spanning more than 25 years, offering practical advice on understanding the end-user and redefining what “better merch” means.