Business Management - Industry Trends

In Part 2 of this Women in Promo interview, Charity Gibson explains how low MOQs and custom capabilities help Bold Promo stand out. She also shares her take on digital fatigue — and what it means for promo.

Suppliers are evolving trade show booths to match changing buyer behavior, focusing on interactive experiences, stronger engagement, and more intentional connections.

ASI’s latest Ad Impressions Study is out, and the data reinforces what many in the industry already know: Promo products deliver lasting impact. From brand recall to the power of practical items, check out these five takeaways from the report.

In this Women in Promo interview, Charity Gibson shares insights from a career spanning more than 25 years, offering practical advice on understanding the end-user and redefining what “better merch” means.