Rich Soergel

Rich Soergel

Since 1985, Rich (AKA Dr. Patch) has served as Pacific Emblem‘s founder and creative director.

Digital Printing, Embroidery, Heat Transfer

Custom Patch Breakdown: The Right Style for Every Brand

May 11, 2026 at 5:58 pm

From embroidered classics to NFC-enabled technology, today’s custom patches offer more creativity, durability, and branding potential than ever before.

The Latest

ASI Global Ad Impressions Study Shows the Value of Promotional Products

S&S Activewear Names Vice President of Canada

Proforma Debuts Season Four of Family Cooking Show

Video

The Promo Rundown: ASI Show Pavilion, Printing Name Badges, and On-Demand Decoration

Catch up on May's most-read content, from the new ASI Show Pavilion at PRINTING United Expo to name badge decoration methods, personalized gifts, on-demand decoration, and more.

More Video