Koozie Group’s Kai Link Connects Distributors with Live Order and Product Data Via AI

KEY TAKEAWAYS

• AI-powered access: Kai Link lets distributors retrieve live Koozie Group order, pricing, product, and inventory data directly through AI assistants like ChatGPT, Claude, and Microsoft Copilot.
• Built for speed and security: The read-only MCP connector eliminates routine portal lookups while restricting access to each customer’s account data.

Koozie Group announces the beta launch of Kai Link, the first Model Context Protocol (MCP) connector in the branded merchandise industry. Kai Link is the newest addition to Koozie Group AI (Kai), the company’s growing suite of AI tools that includes Kai Assistant, launched last year. Kai Link lets distributor customers look up information, including orders, product details, pricing, live inventory, and more, inside AI assistants they are already using, with no software to build and no new system to learn.

Distributors currently field a steady stream of routine inquiries that require logging into a portal, clicking through screens, or waiting on a callback. With Kai Link, a distributor can simply type a question into the AI assistant they already use, including Claude, ChatGPT, or Microsoft Copilot, and get a quick, accurate answer drawn from Koozie Group’s live systems, whether it’s “Where’s my customer’s order?” or “I need 5,000 red Koozie can coolers for an event on September 1. Are they available immediately?”

“Our customers shouldn’t have to stop what they’re doing, log in to a portal, and click through screens to answer a simple question about an order,” said Phil Gergen, CIO of Koozie Group. “With Kai Link, they just ask. Most distributors are already leaning into AI, but few have the time or in-house expertise to build a custom integration into their own systems. We built the industry’s first MCP connector so that gap disappears. The way distributors and suppliers work together is about to change fundamentally, and we intend to lead that change.”

MCP is the open standard, introduced in late 2024 and since adopted across every major AI platform, that makes this kind of connection possible: one common way for an AI assistant to securely reach a company’s data and respond with it.

Security is built into the connector’s design. Kai Link is strictly read-only. It can look up and report information but can never place, edit, or cancel an order, and every request is automatically limited to the customer’s own account. Authentication uses OAuth 2.1, the same modern standard used by enterprise software, and customers can rotate or revoke their own credentials at any time.

Kai Link launches with seven capabilities spanning orders, products, and inventory: recent order history, orders needing attention, status checks by PO number, complete single-order detail, shipment summaries, full product search with pricing and quantity breaks for quoting, and real-time inventory with inbound replenishment dates. Distributors don’t need to learn the underlying tools. They simply ask their question, and the assistant selects the right capability automatically.

“Koozie Group has been a valued partner of Custom Ink for years,” said Rob Deckert, Director of Product Management at Custom Ink, “and their willingness to keep pushing the technology forward is a big part of why that partnership works. Getting early access to their MCP, and watching the scope of what it exposes grow so quickly, is a great example of the kind of forward-thinking collaboration we value. We’re excited to keep exploring what it can do for us.”

“Distributors win business by being the fastest with an accurate answer. Kai Link puts our catalog, live inventory, and every one of their orders at their fingertips, inside the same tools where they already write emails and build presentations,” stated Pierre Montaubin, CEO of Koozie Group. “No new system to learn, no development work required. It’s another step in making Koozie Group the easiest supplier in the industry to do business with, turning a fifteen-minute lookup into a fifteen-second question.”

Availability of Kai Link

Koozie Group Kai Link is available as a beta release. Koozie Group customers can sign up now to request beta access through their Koozie Group web login, with access granted on a rolling basis.

To request access, log in at kooziegroup.com, click the My Account drop-down menu, and select Kai Link.  The full release will roll out to all Koozie Group customers later this summer. Beta participants receive the Koozie Group Kai Link Partner Guide with complete setup instructions, and their feedback will help shape the full release.