Imperial Named No. 1 Headwear Brand by Association of Golf Merchandisers

KEY TAKEAWAYS

• Imperial leads golf headwear category: Imperial was named the No. 1 headwear brand for private and resort golf facilities by the Association of Golf Merchandisers for the ninth consecutive year.
• Premium headwear demand stays strong: Golf facilities and retailers continue prioritizing high-quality, performance-driven headwear with elevated decoration and modern styling options.

Imperial, a designer and manufacturer of headwear, receives recognition from the Association of Golf Merchandisers (AGM) as the No. 1 headwear brand for private and resort golf facilities. This marks the ninth consecutive year Imperial has earned the honor from AGM members.

The distinction is based on AGM’s annual membership study, conducted late last year and recently released. In the latest results, Imperial earned a commanding 36% of total votes, nearly three times the share of the next closest brand at 13%, reinforcing the company’s leadership position within the golf headwear category.

Imperial’s continued success is driven by an ongoing commitment to product, design, and embellishment innovation, setting the standard for performance, quality, and customization in the marketplace. From fabrications and modern silhouettes to decoration techniques, Imperial continues to expand its capabilities to help golf retailers differentiate their assortments and elevate the consumer experience while maintaining fast turnaround times and low minimums that provide flexibility for today’s golf shops.

The brand also continues to lead across all facility types, with particularly strong performance at private clubs, where it remains the top-selling headwear brand among respondents. Imperial’s momentum is further supported by its position as the No. 1 headwear brand in the combined on- and off-course retail golf channels, as reported by Golf Datatech.

“Being recognized by AGM members year after year speaks volumes about the strength of our partnerships and the consistency of our product,” David Shaffer, president of Imperial, said. “We’re proud to lead the category by such a meaningful margin. By continuing to invest in product and embellishment innovation, while offering quick turnarounds and low minimums, we’re able to help our retail partners react quickly, stand out on the shelf, and better serve their members and guests.”