How Sticker Builder Boosts Conversions for Sticker Phantom
KEY TAKEAWAYS
- Streamlined workflows: Automation removes back-and-forth, turning manual orders into a fast, predictable process.
- Faster purchasing decisions: Real-time previews and self-service ordering boost conversion and reduce drop-off.
- Efficiency that pays off: Print-ready files and bulk pricing increase throughput while driving higher order values.
Sticker Phantom is a print shop based in Edmond, Oklahoma, built on relationships, consistent quality, and direct support from a team. The company specializes in durable stickers and labels, serving both brands shipping products and creators who want to turn their artwork into professional die-cut designs. Its approach combines hands-on attention to detail with a focus on results that help customers grow recognition and make their brands “stick.”
The Challenge
Before Sticker Phantom implemented Sticker Builder, the order process was full of small bottlenecks that disrupted the flow every day. A customer wanted stickers, but to move forward, the team had to go through several manual steps. The most common scenario looked like this: The customer sent a file, and Sticker Phantom had to create a manual proof and email it to the customer for approval.
Often, customers didn’t approve the file right away and asked for changes, which meant Sticker Phantom’s designers had to edit the file again and send it back for approval once more. Only after the final file was approved could they move forward. Many orders ended up looking like this, where instead of a smooth checkout, it turned into a back-and-forth conversation with the customer in multiple rounds.
Two frustrating issues arose:
- An unpredictable workload: It was hard to estimate whether an order would take ten minutes or one hour, because everything depended on how responsive the customer was and how many revision rounds were needed.
- Breaking the team’s focus: Each order could pull a designer away from another project just to adjust the file, change outlines, or change layout on the sheet.
This meant even simple sticker orders disrupted work on larger projects. A backlog would build up, and customers who wanted something “quick” would drop off because they were waiting for a quote, a preview, and responses.
The Solution
Sticker Builder closed the loop from the moment a customer starts their order all the way through to production. Instead of collecting details through email back and forth, the customer goes through the ordering process on their own, in the same place where they purchase. What matters most to Sticker Phantom is that the customer can immediately see what the final product will look like, so they make a purchase decision quickly without time to drop off during a slow email exchange.
Sticker Phantom also added a paid “Rush My Order” option (one business day turnaround) on the site. This was easy to offer thanks to the automated workflow made possible by Sticker Builder, and it not only increases average cart value but also boosts customer satisfaction for customers who need their products as soon as possible.
On the production side, the integration of Sticker Builder has meant that the order is significantly streamlined. On average, just seven seconds after the customer approves the order, Sticker Phantom receives print-ready files with cutlines in a spot color, along with the necessary details on quantity and sticker dimensions. This means the team doesn’t waste time on technical setup, and ready-to-print files go straight to production, instead of needing additional prep work.
The Result
Following the integration, customers no longer worry that the final product will look different from what they imagined because they can see an instant preview right away. This improved conversion rates and shortened turnaround times, since fewer steps require manual contact and approvals. Sticker Phantom no longer has to deal with last-minute file fixes, and more orders go straight through checkout without any messages.
Sticker Builder also eliminated situations where small orders slow down production or delay larger projects, which means smoother day-to-day operations, less context switching, and higher satisfaction not only for customers but for the Sticker Phantom staff as well. On top of that, Sticker Phantom has seen an increase in average order value because customers are shown how much they save per sticker when they choose bulk quantities.
Marcin Majda, CEO and Co-Founder of Antigro Designer, says: “Our user experience has shown that when designing stickers, end users want a seamless and enjoyable experience that gets them to the final result faster. Features like automated outline generation, easy background removal, and instant previews make sticker creation quick and fun. As Sticker Phantom’s experience demonstrates, this results in fewer manual stages and approvals, along with increased order value and conversion.”
The preceding press release was provided by a company unaffiliated with Promo Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Promo Impressions.
