2026 Ad Impressions Study: 5 Takeaways on Promo’s Power
ASI’s 2026 Ad Impressions Study reinforces just how powerful promotional products remain as an advertising channel, with new data showing their ability to drive strong brand recall, long-term engagement, and measurable ROI. The report highlights how usefulness and quality directly impact how long items are kept — and how many impressions they generate — while also emphasizing promo’s role in influencing purchasing decisions.
The study also underscores the continued strength of categories like apparel and everyday-use items, which deliver high visibility over time. Perhaps most notably, the study positions branded merch as not only effective but also increasingly aligned with broader priorities like sustainability and cost efficiency, giving distributors and suppliers fresh data points to prove value to clients.
5 Takeaways from the Study
- Bestselling promo products don’t always match what consumers value most.
- Promotional products remain one of the most cost-effective advertising channels.
- Practical, useful items tend to stay in circulation the longest.
- Sustainability and responsible sourcing continue to influence buying decisions.
- Consumers consistently favor promo over other forms of advertising.
Explore the full breakdown of each takeaway: 5 Compelling Takeaways from the 2026 ASI Ad Impressions Study
- Categories:
- Business Management - Industry Trends
