Women in Promo: Ally Delgado on Building Merchology and Raising the Bar for Branded Merch
Launching Merchology with her family and scaling the branded merch company into a global business, Ally Delgado shares lessons on adaptability, responsible merch, and supporting the next generation of women in promo.
From earning her master’s degree in marketing from Harvard Business School to taking on roles in the corporate world, Ally Delgado’s journey to co-founding Merchology helped shape the way she built the company.
Founded in 2014 alongside her brother and father, Merchology specializes in custom company merchandise. From branded apparel and uniforms to corporate gifts and promotional items, the promotional products decorator has merch down to a science.
“In the beginning, I was helping build the company while balancing my corporate role, but the business started gaining traction quickly, and it became clear that this could be something much bigger than we originally imagined,” Delgado shares. “I was early in my career and realized it was the perfect time to take that entrepreneurial risk. The chance to build a company alongside my brother and dad felt like a once-in-a-lifetime opportunity.”
She took the leap, and while it came with plenty of risk, she wasn’t in complete uncharted territory. Consulting and her time at Harvard Business School taught her to break down complex problems, analyze opportunities, and understand the ROI behind decisions, she says.
- Categories:
- Embroidery
- Screen Printing
- Relevant Applications:
- Apparel
