After discussing the importance of understanding the end user in Part 1 of this Women in Promo interview, Charity Gibson, director of strategic accounts at Bold Promo, shares what makes the promotional products supplier stand out in a crowded landscape. She also offers her perspective on what’s next for the promotional products industry — and how digital fatigue is shaping its future.

• 00:59 — Bold Promo’s Peek Pocket T-shirt
• 2:05 — Low MOQs and custom products
• 3:58 — Why one-piece minimums work
• 5:33 — Digital fatigue and what it means for the future of promo